Your marketing data lives in every tool you use. BabelFish makes it one.

Ad platforms, CRMs, web analytics, email and vendor spreadsheets each name the same campaign differently, count the same person twice and report in their own units — so nobody can say what spend actually produced. BabelFish aggregates every platform into one consistent language, matches campaigns and people across systems, verifies every number, and then makes it all answerable in the AI your team already uses.

From every dialect to one language

Every platform

HubSpot, Salesforce, Google Ads, Meta, GA4, Mailchimp, any spreadsheet export. You connect them yourself, in minutes.

Aggregated into one language

Names, channels, currencies and dates translated to one vocabulary; campaigns matched and people merged across systems; spend joined to outcomes.

Your AI

Claude, ChatGPT, Copilot, Gemini, a private model on your own machine — or the free AI that ships with BabelFish.

One vocabulary One currency One campaign key One person PII masked ✓ Every number recounted

Why it wins

Aggregation is the product. The AI is the payoff.

It joins what nothing else joins

Ad spend sits in one system and the deal it produced in another. BabelFish matches them — so you can rank campaigns by pipeline created per dollar, not by clicks.

One identity, one campaign, one number

The same person in two CRMs becomes one record; four spellings of a campaign become one key; every currency and date lands in your reporting units.

Numbers you can take into a budget meeting

Every figure is recounted against your source data, and findings that are technically right but misleading are held back with the reason.

It tells you what it found

Wasted spend, fading creative, deals that never close, broken tracking, channels gaining and slowing — flagged the moment the data refreshes.

Keep the AI you have

BabelFish never bills you for AI. You keep your own account with Claude, ChatGPT, Copilot or Gemini and pay them directly at their price — no markup, no reselling, no lock-in. Or use the free AI that installs with BabelFish and pay nobody.

Inside the console

What it looks like

Every screen below is the working build, running on a sample company generated to behave like a real marketing team — including its data problems. No customer data is shown.

In development · screens will change before release

The Maven BabelFish overview: media spend, sessions, new contacts, opportunities, pipeline created, deals won, revenue won and pipeline per dollar of spend, above a channel table. — **Overview.** Spend, traffic, contacts, pipeline and revenue from seven systems in one view. The header reports how many figures were re-checked before the page was shown.

The Insights page: cards labelled opportunity, risk and data quality, each carrying a verified badge, a plain-language finding and the numbers behind it. — **Insights.** Opportunities, risks and data problems found on every refresh, each written out in plain language with the numbers behind it. Findings that are technically right but misleading carry their caveat on the card.

Analytics: pipeline per dollar by campaign against the paid-media average, and spend plotted against pipeline created. — **Analytics.** Pipeline per $1 by campaign against the paid average — a ranking that only exists once ad spend and CRM outcomes are in one language.

The Campaigns view: one row per marketing initiative, joined across ad platforms, email, web analytics and CRM. — **Campaigns.** One row per initiative, even when four systems each spell it differently.

Four ways to use AI

You choose. Whichever you pick, you pay that AI company directly — or nothing at all, if you use the one that comes installed.

Built-in AIComes installed. Costs nothing.

Your AI appYour own subscription, billed by them.

Private local AINothing leaves your machine.

Compare severalAnswers side by side.

How it works

Runs where you work.

iPhone, Android, Mac and Windows, with the built-in AI already set up. Your data and credentials stay on your device, your AI gets read-only access with personal details masked, and every number traces back to its source record.

1 · Connect

Every CRM, ad platform and file.

2 · Unify

One language, verified end to end.

3 · Ask any AI

Yours, private, built-in, or all of them.

4 · Act

Verified answers, findings and fixes.